
Ryan Burnett - Director, Marketer, Patter of Fergus.

Fergus - Dog, cheese eater
World-Class Marketing. Without the World-Class Invoice.
As an experienced marketer for over 10 years, I’ve seen every trick in the big agency playbook. The inflated retainers. The slick pitch decks. The account manager who’s 24, enthusiastic, and has never actually run an ad in their life. And the invoices — god, the invoices — that keep coming whether your results do or not.
Most agencies are brilliant at one thing: marketing themselves. Actually marketing you? That’s where it gets quiet.
So we built something different. Deliberately small. Deliberately focused.
Social does one thing — affordable lead generation. Facebook, Google, and Messenger marketing — whatever gets your phone ringing and your inbox full. No fluff, no bloated retainers, no 12-page strategy documents that make great bedtime reading and absolutely nothing else. Just more leads, less cost for businesses that are sick of being overpromised and underdelivered.
And the numbers back it up. We generate over 25,000 leads per year for businesses across New Zealand and around the world, working with 100+ clients globally who trust us to keep their pipelines full month after month.
When you work with Social, you get me. Directly. No handoffs, no Chinese whispers through an account team, no “I’ll just check with the team on that.” I’m a certified ManyChat Agency Partner and ManyChat Messenger Marketing Expert — one of a small number recognised globally — which means when it comes to Messenger marketing, we’re not guessing. We’re operating at the highest level the platform recognises.
Big agencies charge big money to make you feel looked after. We’d rather just get you results and let those do the talking.
Why work with Social? What makes you so great?
A great question — and one you absolutely should be asking.
We’re not a full-service agency that does a bit of everything and masters nothing. We do one thing: lead generation. That laser focus means you get people who live and breathe this stuff every day — not a junior account manager copy-pasting last month’s report.
Affordable. Transparent. No lock-in contracts. Just leads.
- No locked in contracts
- Full automated leads
- NZ owned and operated
- Low overheads - lower cost
- You deal with the owner
- World class marketer

We are proud to work with these amazing companies:












There’s a Reason Customers Stay With Us.
And before you say anything, part of it is because of Fergus!
But, in all seriousness, the reason why businesses stay with Social was clear and evident when we did our client feedback at the start of this year.
“They actually cared about our success”
“Ryan always puts my business first before his own”
“Ryan is not just a marketer, he’s a business advisor and helped our business with a number of strategies”
“We have never come across anyone that cares as much as Ryan about the success of our business”
While we love hearing all these things, and it certainly gives us that warm, fuzzy feeling, helping business owners all over the world is always such a pleasure – and for Fergus too!
